When should your startup focus on UX?
When do you optimize your User Experience and when does it take a lower priority? Contrary to popular belief, User Experience will not solve all your product problems. The key is to understand the context under which your product operates. Part 1. What kind of startup are you? There are 4 kinds of startups I have identified. Vitamins, Painkillers, Addictive Drugs, and Extinct (I don’t...
What's it like at an all female entrepreneurs'...
Yesterday was the third annual Women Entrepreneurs Festival from ITP. Having attended many male dominated entrepreneurship events, I noticed many interesting differences in the unfolding atmosphere of this conference. Most notably the format of the conference and the traits of the entrepreneurs I met. The usual business networking event is structured in a way that is reminiscent of a hunt for...
The ugly flaw of design at startups
There is a huge misconception of design at startups. Design is not the deciding factor for a successful startup. It is easy to look at successful companies like Twitter and Apple and rationalize that their beauty and brand led to success. You are just looking at an end result. You cannot emulate an end result. If you are optimizing for brand and user experience at your startup, take a step back,...
7 Huge Mistakes to Avoid as a Lean Startup
Lean Startup Machine requires you to abandon all ego going in. Remember to leave all ego behind going out. There are so many nuances to the Lean Startup methodology that it’s easy to think you’re doing it, but you’re not. Many make the mistake, thinking “Of course I talk to people before I build. That makes total sense. I’m lean.” Although, the concept is easy to understand, it requires...
Starting up Female
There is a giant push for more female entrepreneurs right now led up by empowering initiatives and resources like Change the Ratio, Women 2.0, WITI, and The Daily Muse. With so much support and encouragement from the growing women in tech community, now is definitely a great time to take your step and run after your dreams. But as a female entrepreneur myself, I would like to take this time to...